Money is Interest Bearing With A Possibly Low Opportunity Cost

A central quandary of modern economics in general, and monetary theory in particular, is this: today, in advanced industrial economies, most money—certainly money at the margin—is interest bearing, and the difference between the interest paid on money in, say, a cash management account15 and a T-bill is determined not by monetary policy, but by transactions costs. In effect, with modern technology, individuals can use T-bills for transactions. There is no opportunity cost, at the margin, in holding “money.” (To be sure, there is an opportunity cost in holding currency, but there are few economists who use currency in their regressions attempting to explain inflation or output).

The monetary economics developed over the last three quarters of a century is based on a money demand equation in which there is an opportunity cost for holding money. Standard monetary theories argue that monetary policy exerts its effects through changing the supply of money, which changes the interest rate; and changes in the (real) interest rates affect (real) economic behavior. Reducing the money supply increases the “price” of money—the interest rate—and that in turn reduces investment, reducing aggregate demand. In an open economy, there is one more channel through which monetary policy exercises its influence.

The increase in the interest rate makes it more attractive for foreigners to put their money into the country (and less attractive for those within the country to invest their money abroad.) The induced movement of capital into the country drives up the exchange rate, reducing demand for exports and increasing demand for imports.

The model was a useful one for policymakers, because at least some of the key relationships were stable. While the investment function was presumed unstable—shifting to the left in an economic slump—the money demand functions were presumed stable. Even with a variable level of investment, so long as the elasticity of response of investment to interest rate changes was stable, the government could easily predict the consequences of changes in policy. In many circumstances, the model did extremely well, but at other times—particularly in economic downturns associated with financial sector crises, such as that in the United States in 1991 and in East Asia in 1997-1998— the model performed quite inadequately, and policies based on that model failed to deliver the right medicine in a timely way.

 

A Critique of the Transaction-based Theory of the Demand For Money

There are several reasons why one might be suspicious of traditional explanations. Keynes was, perhaps, not as clear concerning the definition of money as he could have been. The absence of clarity may have been deliberate, enabling him to slip from one use to another, without the reader being aware. We focus our attention on demand deposits, because these are the part of money most directly under the control of monetary authorities, and then slightly more broadly, on M1, which includes currency.

Keynes spoke of three motives for holding money: the precautionary, the speculative, and the transactions motive. Given our definition, only the third is relevant. The other two motives are related to the use of money as a store of value; and as a store of value, money is dominated by treasury bills and money market mutual funds, which yield higher rates of interest. Though some economists have suggested that Keynes’s definition of money really did include these assets (“L” in the standard terminology), surely this broad aggregate is not under the control of monetary authorities. Even when monetary authorities set the money supply as a target, they never focus their attention on this broad measure. Empirical studies have concentrated their attention on narrower definitions, such as M1 (or, as M1 has done increasingly poorly, on M2).

Thus, an analysis of the demand for money (as opposed to dollar denominated government insured short term assets) must focus on the transactions demand for money. (Of course, in a general equilibrium model, demands for all assets are interdependent. Still, it is useful to think of individuals as first deciding on how much they wish to hold in shortterm dollar denominated government insured assets, and then to ask, of that total, how much should be held in the form of money, for transaction purposes.

The past fifteen years has witnessed remarkable changes in transactions technologies. Computers enable the velocity of circulation to become virtually infinite, for instance, in the use of money market accounts. The relationship between conventionally measured money and income has not been stable in recent years. That it would change would be predicted by the theory, given the changes in transactions technology. But the fact that the relationship is not stable, that the changes in velocity do not seem to be predictable not only undermine the usefulness of the theory for practical purposes.

They also force us to reconsider the foundations of the theory. Upon reflection, it becomes clear that the transaction-demand monetary theory was—and should have been recognized to be—badly flawed.

 

The Critical Assumption: Perfect Capital Markets

One of the most important developments in economic theory, but of the past fifteen years has been the exploration of the consequences of imperfect and costly information for the functioning of the capital market.

It has been shown that models that assumed imperfect capital markets may have been much closer to the mark than those that, on the contrary, assumed perfect capital markets.

These studies have shown that capital markets that are competitive—in the sense that word is commonly used—may be characterized by credit and equity rationing. The models based on imperfect and costly information both provide explanations of institutional details of the capital market, details which are either inconsistent with perfect capital market models or about which perfect capital market models have nothing to say; but they also provide a basis of explanation of the many aspects of macro-economic (aggregate) behavior that seem inconsistent with the conventional neoclassical model.

In this first part of the book, we argue that monetary institutions and policy do have important real effects, but for reasons quite different from those of the standard theory. Our objective in these lectures is to explain both why it is that monetary policy is sometimes—effective, and why the conventional explanation of the mechanism by which it works—particularly those versions based on the transactions demand for money—is inadequate.

We should say at the outset that we are not denying that there might be some grain of truth in these conventional explanations, only that they miss the central aspects of the mechanisms by which monetary policy works, and therefore are an unreliable basis for the analysis of monetary policy.

 

The Wavering Case For The Irrelevance Of Money

Research over the past three decades has managed to both strengthen—and weaken—the argument that money does not matter. Extending the general equilibrium approach (Stiglitz (1969, 1974a)) to show the irrelevance of corporate financial policy, public financial policy was shown to have no effect.

Establishing a form of Say’s law for government debt, Stiglitz (1988a) showed that if the government reduced taxes and increased its debt, the demand for government bonds increased by an amount exactly equal to the increase in supply.

Furthermore, a change in the term structure of government debt has no effects. Of course, like any theorem, there were assumptions that went into the analysis. These seemed to be of two sorts: some, like the absence of distortionary tax affects, while they would alter the qualitative result that taxes had no effect, seemed an implausible basis for an argument about why monetary policy should be important: surely its effectiveness did not hinge on the real effects produced by the difference in the change in the dead weight losses arising from an increase in taxes in one year compensated by a decrease in taxes in some later years! Another assumption in the analysis was the absence of intergenerational redistributive effects. While one might agree or disagree with Barro (1974) that the economy is best modeled as a set of dynastic families, with no intergenerational effects, surely short run monetary policy does not hinge on these intergenerational effects.

The other set of assumptions—concerning perfect capital markets (though the analysis does not require there be a complete set of risk and futures markets)—was no different from that assumed in conventional economic models. If that assumption were struck down, with it would fall much of the standard theory. Of course, practical people have long claimed that economists’ models of capital market are unrealistic, and a host of institutional economists (and theoretical economists, when they found it convenient) have made use of the imperfect capital markets assumption. However, higher minded economists have looked derisively at those who made reference to imperfect capital markets, accusing them of, among other sins, ad hocery.

 

Reflections On The Current State Of Monetary Economics

To theorists, monetary economics has long presented a challenge: finding the assumptions under which it does or does not matter. The challenge is all the greater
because while it is easy to construct models in which money matters, it is hard to believe that the quantitative effects in at least many of these are significant enough to account for observed behavior.

For instance, macro-economists have often relied on the real balance effect, the fact that as prices fall, the real value of money increases, making individuals feel better off. However, for moderate rates of decline in prices, the magnitude of the real balance effect is too small to account, for instance, for an economic recovery.

A second example concerns the refutation of the monetarist doctrine that prices move proportionally to increases in the money supply, for any monetary regime. Assume that were the case. Define a monetary regime as a rule of monetary expansion, depending on the state of nature θ, such that is the expected rate of change of the money supply E[dlnM/dt] is a constant; the expected return to holding money is the same among monetary regimes given that prices move proportionally to M. However, if individuals are risk averse, then changes in the monetary regime will affect the probability distribution of returns, and hence, in general, the relative demand for money and capital, and therefore will have real effects, counter to the assumption. However, the issue is whether, given the degree of risk aversion in the market, for relevant changes in the monetary regime, the effects are significant.

 

White Collars Turn Blue - Paul Krugman


A note to readers: This was written for a special centennial issue of the NYT magazine. The instructions were to write it as if it were in an issue 100 years in the future, looking back at the past century.

When looking backward, one must always be prepared to make allowances: it is unfair to blame late 20th-century observers for their failure to foresee everything about the century to come. Long-term social forecasting is an inexact science even now, and in 1996 the founders of modern nonlinear socioeconomics were still obscure graduate students. Still, even then many people understood that the major forces driving economic change would be the continuing advance of digital technology, on one side, and the spread of economic development to previously backward nations, on the other; in that sense there were no big surprises. The puzzle is why the pundits of the time completely misjudged the consequences of those changes.

Perhaps the best way to describe the flawed vision of fin-de-siecle futurists is to say that, with few exceptions, they expected the coming of an "immaculate" economy -- an economy in which people would be largely emancipated from any grubby involvement with the physical world. The future, everyone insisted, would bring an "information economy", which would mainly produce intangibles; the good jobs would go to "symbolic analysts", who would push icons around on computer screens; and knowledge rather than traditionally important resources like oil or land would become the main source of wealth and power.

But even in 1996 it should have been obvious that this was silly. First, for all the talk of an information economy, ultimately an economy must serve consumers -- and consumers don't want information, they want tangible goods. In particular, the billions of Third World families who finally began to have some purchasing power as the 20th century ended did not want to watch pretty graphics on the Internet -- they wanted to live in nice houses, drive cars, and eat meat. Second, the Information Revolution of the late 20th century was -- as everyone should have realized -- a spectacular but only partial success. Simple information processing became faster and cheaper than anyone had imagined possible; but the once confident Artificial Intelligence movement went from defeat to defeat. As Marvin Minsky, one of the movement's founders, despairingly remarked, "What people vaguely call common sense is actually more intricate than most of the technical expertise we admire". And it takes common sense to deal with the physical world -- which is why, even at the end of the 21st century, there are still no robot plumbers.

Most important of all, the prophets of an "information economy" seem to have forgotten basic economics. When something becomes abundant, it also becomes cheap. A world awash in information will be a world in which information per se has very little market value. And in general when the economy becomes extremely good at doing something, that activity becomes less rather than more important. Late 20th-century America was supremely efficient at growing food; that was why it had hardly any farmers. Late 21st-century America is supremely efficient at processing routine information; that is why the traditional white-collar worker has virtually disappeared from the scene.

With these observations as background, then, let us turn to the five great economic trends that observers in 1996 should have expected but didn't.

Soaring resource prices. The first half of the 1990s was an era of extraordinarily low raw material prices. Yet it is hard to see why anyone thought this situation would continue. The Earth is, as a few lonely voices continued to insist, a finite planet; when 2 billion Asians began to aspire to Western levels of consumption, it was inevitable that they would set off a scramble for limited supplies of minerals, fossil fuels, and even food.

In fact, there were some warning signs as early as 1996. There was a temporary surge in gasoline prices during the spring of that year, due to an unusually cold winter and miscalculations about Middle East oil supplies. Although prices soon subsided, the episode should have reminded people that by the mid-90s the world=s industrial nations were once again as vulnerable to disruptions of oil supply as they had been in the early 1970s; but the warning was ignored.

Quite soon, however, it became clear that natural resources, far from becoming irrelevant, had become more crucial than ever before. In the 19th century great fortunes were made in industry; in the late 20th they were made in technology; but today's super-rich are, more often than not, those who own prime land or mineral rights.

The environment as property. In the 20th century people used some quaint expressions -- "free as air", "spending money like water" -- as if such things as air and water were were available in unlimited supply. But in a world where billions of people have enough money to buy cars, take vacations, and buy food in plastic packages, the limited carrying capacity of the environment has become perhaps the single most important constraint on the average standard of living.

By 1996 it was already clear that one way to cope with environmental limits was to use the market mechanism -- in effect to convert those limits into new forms of property rights. A first step in this direction was taken in the early 1990s, when the U.S. government began allowing electric utilities to buy and sell rights to emit certain kinds of pollution; the principle was extended in 1995 when the government began auctioning off rights to use the electromagnetic spectrum. Today, of course, practically every activity with an adverse impact on the environment carries a hefty price tag. It is hard to believe that as late as 1995 an ordinary family could fill up a Winnebago with dollar-a-gallon gasoline, then pay only $5 to drive it into Yosemite. Today such a trip would cost about 15 times as much even after adjusting for inflation.

The economic consequences of the conversion of environmental limits into property were unexpected. Once governments got serious about making people pay for the pollution and congestion they caused, the cost of environmental licenses became a major part of the cost of doing business. Today license fees account for more than 30 percent of GDP. And such fees have become the main source of government revenue; after repeated reductions, the Federal income tax was finally abolished in 2043.

The rebirth of the big city. During the second half of the 20th century, the traditional densely populated, high-rise city seemed to be in unstoppable decline. Modern telecommunications had eliminated much of the need for close physical proximity between routine office workers, leading more and more companies to shift their back-office operations from lower Manhattan and other central business districts to suburban office parks. It began to seem as if cities as we knew them would vanish, replaced with an endless low-rise sprawl punctuated by an occasional cluster of 10-story office towers.

But this proved to be a transitory phase. For one thing, high gasoline prices and the cost of environmental permits made a one-pers.

Paul Krugman is a (full-time) Professor of Economics at the Massachusetts Institute of Technology.

 

Japanese Management

A stererotyped image of Japanese management, so populer and widely shared among foreigners, also exists among the Japanese themselves.

According to this view, Japanese management has unique features: lifetime commitment of workers to the firm, the length-of-service reward system, and enterprise unionism as a partner in the fiim. These features, which one could legitimalely describe as integral elements of Industrial relations, Imply that workers are immobile and committed to their employer’s implicit guarantee of employment throughout their working careers, that wages are determined not by skill but by length of service and age, and that unions are easily controlled arid cooperative with management.

Also Implicit in this image is the notion that Japanese society has some anthropological peculiarities that emphasize homogeneity, groupism, harmony, and a consensual nature of people. In other words, Japanese management and workers are seen as a basically homogenous group of people within an enterprise who cooperate harmoniously as if they were members of the same family.

This stereotype has been criticized by serious industrial relations scholars who have pointed out some facts about the Japanese employment system that It is governed not by traditional culture but by market forces, that there is ample evidence of elements of conflict in Japanese workshops, and that the implicit employment guarantee for older and long-service workers is found more typically in American and European firm than in their Japanese counterparts.

Nevertheless, the stereotype persists in spite of all the empirical criticism, and recently it appears to have gained more popularity among foreigners as well as the Japanese themselves — but with a new connotation. The new implication is that the recent performance of the Japanese economy is ‘proof’ that Japanese-style management is highly conducive to productivity improvements since it effectivity involves and motivates employees to work toward corporate goals by taking advantage of the employees commitment to the firm and their harmonious cooperation within work groups.

Responding to current worries over decreasing productivity in Western countries, some even go so far as to propose that Japanese-style management be adopted as a new management technique.

Thank You For Reading Japanese Management
 

International Trade Barriers

Every country in the world has trade barriers which are designed to protect its economy against international market forces. These restrictions tend to reduce world trade. They also decrease the consumers’ freedom of choice among different products. In addition, they encourage domestic production in areas which are economically inefficient. Such restriction may be divided into tariff barriers and non-tariff barriers.

Tariff barriers are by far the oldest type of trade restriction, having been used for five hundred years or more. A tariff may be defined as a tax which is put on a commodity when it crosses a national boundary. The tariff is collected on an advalorem basis, where it is a percentage of the value of import. It can also be collected on a specific basis, where the amount paid depends on the physical quantity of the import. Both specific tariffs and advalorem tariffs are in common use.

Tariffs may be used simply to obtain revenue. In some developing countries, revenue tariffs provide an important part of the government’s income. Often, however, tariffs are protective, and are designed to carry out a particular economic policy. They may help to reduce a balance of payments deficit or to protect an infant industry against a strong international competition from older corporations. A revenue tariff will always provide some protection, and a protective tariff will produce some revenue.

Therefore, it is difficult to distinguish between revenue and protective tariffs from economic evidence alone. Many different types of non-tariff barriers have been used, but the best-known of these are quota systems. A quota is an upper limit which is set on imports of a commodity for a fixed period of time. Some quotas
apply to the physical quantities of particular goods, whereas others are based on the total value of all imports.

In the latter case, the quotas are usually
combined with a system of exchange control In an attempt to prevent a balance of payments deficit. Quotas are also used to protect domestic industries. Under most quota system, Importers must obtain government licenses for the goods they wish to import. It should be noted that a quota system is always protectionist and provides no revenue to the count.

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The Problem of Urbanization in Developing Countries

What is the typical condition of the poor in most of the so called developing countries? Their work opportunities are so restricted that they can not work their way out of misery. They are underemployed or totally unemployed, and when they do find occasional work their productivity is 5 exceedingly low.

Unemployment in the rural areas is often thought to be due entirely to population growth and no doubt this Is an important contributory factor. But those who hold this view will have to explain why additional people cannot do additional work. The fact is that these people lack the skill required to perform their job.

However, great numbers of people do not work or work only intermittently; therefore, they are poor and helpless and often desperate enough to leave the viLlage, search for some kind of existence in the big city. Rural unemployment produces mass-migration into cities, leading to a rate of urban growth which would tax the resources of even the richest societies.

Rural unemployment becomes urban unemployment. The probLem may therefore be stated quite simply thus: what can be done to bring health to economic life outside the big cities, in the small towns and villages which still contain — in most cases — eighty to ninety percent of the total population? As long as the development effort is concentrated mainly on the big cities, where it is easiest to establish new Industries, to staff them with managers and men, and to find finance and markets to keep them going, the competition from these industries will further disrupt and destroy non-agricultural production in the rest of the
25 country, will cause additional unemployment outside the cities, and will further accelerate the migration of very poor people into towns that cannot
absorb them. The ‘process of mutua) poisoning’ will not be halted.

It is necessary therefore that at least an importan part of the development effort should be directly concerned with the creation of an ‘agro-industrial structure’ in the rural and small-town areas. In this connection it is necessary to emphasize that the primary need is workplaces, literally millions of workplaces.

The task then Is to bring into existence millions of new workplaces or new jobs in the rural areas and small towns. That modem industry, as It has arisen in the developed countries, cannot possibly fulfill this task should be perfectly obvious. It has arisen in societies which are rich In capital and short of labor and therefore cannot possibly be appropriate for societies short of capital and rich in labor.

The real task may be formulated in four propositions. First, that workplaces have to be created in the areas where the people are living now, and not primarily in metropolitan areas into which they tend to migrate. Second, that these workplaces must be on average cheap enough so that they can be created in large numbers without this calling for an unattainable level of capital formation and Imports. Third, that the production methods employed must be relatively simple, so that the demands for high skills are minimized, not only in the production process itself but also In matters of organization, raw material supply, financing, marketing and so forth.

Fourth, that production should be mainly from local materials and mainly for local use. These four requirements can be met only if there is a conscious effort to develop and apply what might be called an ‘Intermediate technology’.

 

Business Computer Systems

Computers continue to revolutionize business. Managers, for example, use information from expert systems to help in the decision-making process and market analysts use complex computer databases to analyze and forecast consumer behavior. In fact, computer technology is the most important aspect of the late twentieth-century information revolution. This technology has led to the development of the new high-tech industries, such as microelectronics and robotics.

Speed, a high degree of accuracy, and the ability to manipulate and store large amounts of data led to the early specialization of computers in data processing. More recently, the smaller personal computers (microcomputers) have become affordable, and software packages have been developed to support numerous business functions. Increasingly used as managerial tool, personal computers have become an integral part of many manager’s offices.

Computers and their applications have resulted in more efficient and productive business operations. They perform routine functions such as payroll preparation and inventory control and more complex ones such as sales forecasting and preparation of “what if” questions for market analysis.

Computer technology is developing so rapidly that it is difficult to foresee exactly what roles computers will play in business In the future. However numerous computer applications are currently performing vital roles in business operations. Some of these include:
  • Word processing—using the computer to create, store, edit, and print text. Examples of texts include letters, memos, reports, and other written business  communications. Replacing the traditional typewriter, word processors are usually the first step in office automation.
  • Networking—the integration of computer systems, workstations, and communications links. Computer networks are designed to meet business requirements by allowing users rapid and simultaneous access to key business infomation. Computer applications such as electronic mail and teleconferencing are only possible in a net worked computer environment.
  • Database—a collection of information that is integrated and can be accessed for a variety of business applications. In this electronic filing system, businesses can store, update, and manipulate information related to operations such as sales and customer demographics more efficiently than in older generations of computer programs (e.g., FORTRAN and COBOL). .
  • Spreadsheet—a collection of numbers, formulas, and worksheets. The electronic spreadsheet contains rows and columns and is used for sales forecasts, reports, income statement and balance sheet preparation, and many other numerical analyses.
  • Expert system—a sophisticated computer program that applies specialized knowledge drawn from human experts in order to solve problems. By applying symbolic logic and a series of rules, an expert system simulates the behavior of human expert in solving problems in similiar situations.
The increasing power and affordability of computer hardware and software have led to an even wider use of computers in business. As a result of the development of the microprocessor, which is really a computer on a chip, it is possible to have a portable electronic office. For a salesperson in the field, a computer that fits in a briefcase has quickly given way to one that can be held in the palm of the hand (palmtop). Equipped with a modem, the portable office allows instantaneous  communications with the home office for solving customer problems.

Computer technology and software applications are providing numerous opportunities for business. The challenge is to recognize these opportunities and manage them in a creative and knowledgeable way.

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The Rality Of Decison Making

Decision making is a complex business subject which combines the most complicated elements of the operational and theoretical aspects of management. The ability to implement the decision-making process is often determined by environmental factors rather than the steps in some “ideal” model.

Decisions are frequently influenced more by the environment and structure of the organization than by the method itself. The process of decision making will, therefore, be examined in light of environmental factors. One of these factors—social and cultural background—affects the interaction among people involved in the decision process and provides the cultural framework within which they may comfortably operate.

The best alternative for solving a problem, for example, might be to replace an employee who is unsuited for a position. However, if in the society’s culture there is a tradition of lifetime employment with one company, that alternative is not really feasible because of social and cultural restrictions.

With regard to the structure of an organzation, a number of factors may alter the ideal decision-making process. The amount of flexibility within an organization and the available resources (such as facilities, technology, or fiscal reserves) are often controlling factors. The amount of data available may also limit the range of alternatives that can be considered.

Another organizational factor is the importance of the decision being made in relation to other problems and responsibilities of management. The relative importance of one decision is weighed against the amount of effort involvedin finding a solution and the benefit the company will receive from its implementation.

Three other factors also influence the following of a model decision process: time, creativity, and risk. The amount of time available to make a decision for a given problem is often detetmined by the environment, not the management. The time factor may affect the creativity of the solution to a problem. The risk associated with a particular course of action may be lessened by use of a group rather than an individual decision maker. Time, resources , and culture may affect the workability of a group process, although research shows that groups often come up with better solutions than individuals.

Decision theory and the ideal decision-making model tend to picture the process as one in which managers operate by themselves, free of restrictions of time, data, and resources. The reality of the decision process Is much less a step-by-step procedure than it is a series of practical considerations directly influenced by the social, cultural, and organizational enviroment.

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Step In The Decisin Process

One of the most important tasks a manager performs is decision making. This may be defined as the process of choosing a course of action (when alternatives are available) to solve a particular problem. The steps listed below provide a simplified framework of the ideal decision-making process:

The first step, defining the problem, is perhaps the most difficult step. It involves careful analysis of a situation in order to state the problem and determine its cause. For example, a factory may be experiencing low production (the problem) because the supervisor has failed to schedule the work shifts in the most efficient manner (the cause).

Defining the expectation in Step 2 involves stating the result that is expected once the problem has been solved. The expected result after solving the problem of Low production described above would be to increase th€ output of the factory.

Next, data are gathered about the problem. This information can be obtained from a variety of sources: observations, surveys, or published research. Most businesses rely on computers to process, summarize, and report data. Having sufficient data that are valid and reliable is necessary for Step 4.

Here the decision maker develops feasible alternatives, or potential solutions, to the problem. Using the low production example, some alternatives might include the following:
  • Replacing the current supervisor
  • Providing the current supervisor with the necessary information and training to schedule the work shifts more efficiently.
  • Creating incentives for workers, such as higher pay or time off, in order to increase production.
In the fifth step, the decision maker evaluates these alternatives in terms of the expected result of the solution (which is to Increase production) and limitations, such as time and money. The first alternative, repLacing the current supervisor, does not guarantee increased production, and it would involve training a new supervisor.

The second alternative, providing additional training for the current supervisor, would be time-consuming and somewhat expensive but should bring about incerased production. The last alternative, creating worker incentives, may bring about increased production but would be quite expensive.

Finally, the decision maker compares the alternatives and chooses the one that has the best potential for providing the desired results. in the low production example, the decision maker decides to try providing the current supervisor with additional training because this alternative should achieve the objective with the lowest expenditure of time and money.

The decision-making process is followed by:
  • Implementation of the chosen alternative (putting it into action)
  • Evaluation of that alternative
If the alternative achieves the desired result, it is then known as the solution.

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Management And Human Resources Development

Managers perform various functions, but one of the most important and least understood aspects of their job is proper utilization of people. Research reveals that worker performance is closely related to motivation; thus keeping employees motivated is an essential component of good management. In a business context, motivation refers to the stimulus that directs the behavior of workers toward the company goals. In order to motivate workers to achieve company goals, managers must be aware of their needs.

Many managers believe workers will be motivated to achieve organizational goals by satisfying their fundamental needs for material survival. These needs include a good salary, safe working conditions, and job security. While absence of these factors results In poor morale and dissatisfaction, studies have shown that their presence results only in maintenance of existing attitudes and work performance. Although important, salary, working conditions, and job security do not provide the primary motivation for many workers In highly industrialized societies, especially at the professional or technical levels.

Increased motivation is more likely to occur when work meets the needs of individuals for learning, self-realization, and personal growth. By responding to personal needs—the desire for responsibility, recognition, growth, promotion, and more interesting work—managers have altered conditions in the workplace and, consequently, many employees are motivated to perform more effectively.

In an attempt to appeal to both the fundamental and personal needs of workers, innovative management approaches, such as job enrichment and job enlargement, have been adopted in many organizations. Job enrichment gives workers more authority in making decisions related to planning and doing their work. A worker might assume responsibility for scheduling work flow, checking quality of work produced, or making sure deadlines are met.

Job enlargement increases the number of tasks workers perform by allowing them to rotate positions or by giving them responsibility for doing several jobs. Rather than assembling just one component of an automobile, factory workers might be grouped together and given responsibility for assembling the entire fuel system. By improving the quality of work life through satisfaction of fundamental and personal employee needs, managers attempt to direct the behavior of workers toward the company goals.

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Management Functions

Management plays a vital role in any business or organized activity. Management is composed of a team of managers who have charge of the organization at all levels. Their duties include making sure company objectives are met and seeing that the business operates efficiently. Regardless of the specific job, most managers perform four basic functions: 
  • Planning
  • Organizing
  • Directing
  • Controlling
Planning involves determining overall company objectives and deciding how these goals can best be achieved. Managers evaluate alternative plans before choosi1g a specific course of action and then check to see that the chosen plan fits into the objectives established at higher organizational levels. Planning is listed as the first management function because the others depend on it.

However, even as managers move on to perform other managerial functions, planning continues as goals and alternatives are further evaluated and revised.

Organizing, the second management function, is the process of putting the plan into action. This involves allocating resources, especially human resources, so that be overall objectives can be attained. In this phase, managers decide on the positions to be created and determine the associated duties and responsibilities. Staffing) choosing the right person for the right job, may also be included as part of the organizing function.

Third is the day-to-day direction and supervision of employees. In directing, managers guide, teach, and motivate workers so that they reach their potential abilities and at the same time achieve the company goals that were established in the planning process. Effective direction, or supervision, by managers requires ongoing communication with employees.

In the last management function, controlling, managers evaluate how well company objectives are being met. In order to complete this evaluation, managers must look at the objectives established in the planning phase and at how well the tasks assigned in the directing phase are being completed. If major problems exist and goals are not being achieved, then changes need to be made in the company’s organizational, or managerial, structure. In making changes, managers might have to go back and replan, reorganize, and redirect.

In order to adequately and efficiently perform these management functions, managers need interpersonal, organizational, and technical skills. Although all four functions are managerial duties, the importance of each may vary, depending on the situation. Effective managers meet the objectives of the company through a successful combination of planning, organizing, directing, and controlling.

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Acquisition Of Capital

A corporation needs capital in order to start up, operate, and expand its business. The process of acquiring this capital Is known as financing. A corporation uses two basic types of financing: equity financing and debt financing. Equity financing refers to funds that are invested by owners of the corporation.

Debt financing, on the other hand, refers to funds that are borrowed from sources outside the corporation. Equity financing (obtaining owner funds) can be exemplified by the sale of corporate stock. In this type of transaction, the corporatition sells units of ownership, known as shares of stock. Each share entitles the purchaser to a certain amount of ownership. For example, if someone buys 100 shares of stock from Ford Motor Company, that person has purchased loo shares worth of Ford’s resources, materials, plants, production. and profits.

The person who purchases shares of stock is known as a stockholder or share holder. All corporations regardless of their size, receive their starting capital from
issuing and selling shares of stock. The initial sales involve some risk on the part of the buyers because the corporation has rio record of performance. If the corporation is successful, the stockholder may profit through increased valuation of the shares of stock, as well as by receiving dividends.

Dividends are proportional amounts of profit usually paid quarterly to stockholders. However, if the corporation is not successful, the stockholder may take a
severe loss on the initial stock investment. Often equity financing does not provide the corporation with enough capital and it must turn to debt financing, or borrowing funds.

One example of debt financing is the sale of corporate bonds. In this type of agreement, the corporation borrows money from an investor in return for a bond. The bond has a maturity date, a deadline when the corporation must repay all of the money it has borrowed. The corporation must also make periodic interest payments to the bondholder during the time the money is borrowed. If these obligations are not meet, the corporation can be forced to sell its assets in order to make payments to the bondholders.

All businesses need financial support. Equity financing (as in the sale of stock) and debt financing (as in the sale of bonds) provide important means by which a corporation may obtain its capital.

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Why Finance ?

One of the primary considerations when going into business is money. Without sufficient funds a company cannot begin operations. The money needed to start and continue operating a business is known as capital. A new business needs capital not only for ongoing expenses but also for purchasing necessary assets. These assets-inventories, equipment, buildings, and property—represent an investment of capital in the new business.

How this new company obtains and uses money will, in large measure, determine its success. The process of managing this acquired capital is known as financial management. in general, finance is securing and utilizing capital to start up, operate, and expand a company.

To start up or begin business, a company needs funds to purchase essential assets, support research and development, and buy materials for production. Capital is also needed for salaries, credit extension to customers, advertising, insurance, and many other day-to-day operations. In addition, financing is essential for growth and expansion of a company. Because of competition in the market, capital needs to be invested in developing new product lines and production techniques and in acquring assets for future expansion.

In financing business operations and expansion, a business uses both short-term and long-term capital. A company, much like an individual, utilites short-term capital to pay for items that last a relatively short period of time. An individual uses credit cards or charge accounts for items such as clothing or food, while a company seeks short-term financing for salaries and office expenses. On the other hand, an individual uses long-term capital such as a bank loan to pay for a home or car—goods that will last a long time, Similarly, a company seeks long-term financing to pay for new assets that are expected to last many years.

When a company obtains capital from external sources, the financing can be either on a short-term or a long-term arrangement. Generally, short-term financing must be repaid in less than one year, while long-term financing can be repaid over a longer period of time. Finance involves the securing of funds for all phases of business operation. In obtaining and using this capital, the decisions made by managers affect the overall financial success of a company.

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